Digital Marketing For Managers

Table of Contents

Digital Marketing Terms

Let’s start with the basics. Here are some of the terms that you came across.

Campaign Related terms

  • Organic Promotions: Promotions that doesn’t involve a fee to be paid to a platform. All it cost is human effort.

  • Impressions: Conveys the number of times customers viewed your advertisement

  • Click Through Rate: Number of people that click on an advertisement vs the total number of people who saw the advertisement

  • Conversion Rate: The percentage of people who completes the desired action after clicking the advertisement

  • Marketing Qualified Lead(MQL): Leads from marketing that have expressed a positive reaction

  • Cost Per Click(CPC): The amount that a business owner has to pay when a customer clicks on an advertisement

  • Re-Marketing: Showing ads to a person who has identified to be interested in a service/product


Website Related

  • Analytics: Tool that help us to understand the behavior of people visiting your website

  • Bounce Rate: Percentage of visitors who has returned from a website by just viewing a single page in a visit. The less the bounce rate, the good is the relevance

  • Call-to-action: usually a button or a content that prompt users to make an action

  • Pixel: A snippet of code that is inserted into website for tracking purposes.


Almost all digital marketing activities are connected to website in one way or another. So, lets explore the specifics about website in next article.